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amazon increases advertising on x amid changing relationship with elon musk
Amazon is set to increase its advertising on X, following a year of reduced spending after Elon Musk's acquisition of the platform. This shift comes as Jeff Bezos and Musk appear to have developed a friendly relationship, contrasting their previous rivalry in the space industry. As major brands previously pulled back from advertising on X, Amazon's renewed interest signals a potential turnaround for the platform's revenue, with CEO Andy Jassy reportedly involved in the decision.
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